once upon a time...

NEW BALANCE puts the world at its feet!

A shoemaker who made arch support insoles and orthopedic shoes. It's 1906 and William J. Riley has just left England to settle in Boston, Massachusetts. His company is called New Balance Arch Support Company. Why such a name? Simply because he was inspired by the balance of chicken feet, you couldn't make it up...

THIS was the New Balance story.

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  • Jenn8745

    Very positive experience.

  • Celine22071980

    nickel thanks

  • Damienlanistere

    at the top

  • zigzag29

    Impeccable article, I recommend the site

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